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  1. Writing Your Way to the Top of Search and Social Results

    When going for the trust factor, your brand is actually not your best and most reliable source of content for your customers. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000...

  2. Google Adjusts Standards for Newsworthy Material

    More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have been appearing in news results. Google News has always maintained a strict set of guidelines for which sources it will...

  3. SEO Is No One-Trick Pony

    If you are an early source on something, there is a better chance that you will earn links. For many of you, this is not news. The workshop was four hours and the presentation totaled just more than 100 slides.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. If content is placed on a big publisher first as an exclusive...

  5. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve...

  6. Marin Adds Google Shopping Campaign Management

    The integration of data from "virtually any source to accurately measure revenue" from Shopping campaigns. The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. Become a Trustworthy Source of Information