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  1. 5 Rules to Effectively Use Press Releases for Links

    It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. In addition to mainstream channels for news distribution, you can also become a go-to source...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having...

  3. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Single Data Source Properly-aligned technology results in a single – and consistent – source for training, technical support, and best practices. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners...

  4. How to Create ‘Passion Pieces’ That Inspire People to Link

    Tap into that passion and you can turn it into a rich source of great content. So go through the trade press, read blogs and news sites on your client’s industry. Some of the most important pages in telling a client’s story are as dull as dishwater...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example: find and replace "source=Google" with "source=BingAds". From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the...

  6. How to Create a Visible & Engaging LinkedIn Profile

    Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source? For those of you who are new to LinkedIn, the importance of getting found by your...