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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. News is a good way to [combat] negativity," Ryan said, as long as PR reps have "templates that...

  2. Green is the colour of choice for BNP Paribas in France

    On Twitter, BNPP started the ‘Fil des experts' thread, searchable via the hashtag #FDEbourse, where six financial specialists tweet advice on investing and market news. Investors in the EEE index buy exposure to companies that meet certain...

  3. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  4. SEO Is No One-Trick Pony

    For many of you, this is not news. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Social shares on blog content As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey...

  6. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...