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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  2. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    This is particularly great news for PPC agencies who have been looking to bolster their SEO pitch to clients and offer a more integrated service. This latter integration will naturally provide incentive to advertisers and webmeisters as higher CTR...