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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. You have the core of that content maybe on your website, but I would say well of the majority will be on other...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  3. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Keep driving forward by building killer content, using social media to get the word out, analyzing your reporting to identify areas of opportunity, etc. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

  4. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    But virtually no one seems to have noticed that YouTube has dramatically changed the list of social media sites where you can share YouTube videos. And this change shifts the balance of power towards Reddit, a social news and entertainment website...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    This "study" that "beer makes men smarter" got a ton of traction on social media sites. When you add links to other sites in your content, you create pingbacks and referred traffic to those sites. If you write about a topic that’s currently in the...