Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Leverage Social Media Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Every university has an alumni association with its own dedicated website, and nearly all...
Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can...
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. All this and much more in our quick recap of search and...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Michael Bayle, Senior VP and General Manager of...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. Social media users will often prefer to retweet or Like content rather than linking to it.
Instead of focusing on just the link, we need to focus on the individuals in charge of managing or working with the sites, social media profiles, and publications we’re targeting. Competitive social media profiles, their activity, and messaging...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Examples include; social platform profiles, YouTube...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. Jarboe reports he has seen a series of press releases...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of the sites for which I have Google Analytics access. What many people forget (or ignore) is that social media...
In my years of writing here at Search Engine Watch, I have learned (often times through trial and error) what differentiates this site and its core audience from other related sites in the same space.
However, we also post the press releases to PRweb or PRnewswire to get the added Internet news site exposure (i.e. I know how to build and code websites so that they are search engine friendly, and I understand that in order to achieve visibility...
The story was covered on a lot of media including CBS News, which included a nice editorial link. Check out http://www.scoop.it/t/dear-photograph and you'll see that not only the BBC, but a host of other major media sites have linked - that's nice...
These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content.
Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them. Social media, influence and social media link building should all form part of your 2013 strategy.
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
