This doesn’t mean you need new content site-wide every month, but it does mean refreshing existing content on a quarterly basis and maintaining site sections – news, blog, etc.that have continuously added content onto the domain.
It starts with text content, but that text content can be supported with image, video, news, and social content. We operate in an environment where universal search lends visibility to images, videos, and news – as well as for those who use these...
Perform site:www.competitorname.com queries in Google Images, Video, News, Places. Is there an overabundance of a certain anchor text phrase or a dominance in any one type of linking site, directories, forums, news, etc.
A brand that delivers content through news outlets, a brand that is engaged in social media, a brand that pushes content through email and through other avenues just to name a few. Do you feed news to Google?
It never hurts to add social sharing options on news pages and also to give the news pieces some social love to hopefully build some buzz to add credibility to the news pages. This consisted of shopping, images, video, news, and book listings.
This is something SEW contributor Josh McCoy also found in the early days of Panda and wrote about in "The Slippery Slope of SEO. There have been few reports of websites that were hammered by Google finally reporting positive news until this week.
And based on Josh McCoy's findings about sites that got bit by Panda, which he wrote about in "The Slippery Slope of SEO," a small number of higher quality inbound links can prove more valuable than several low value links.
The Slippery Slope of SEO by Josh McCoy Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Designing an SEO Friendly URL Structure by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.
SEO Factors for 2011 by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.
Funneling your Traffic into Conversions by Josh McCoy Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
Diversifying Your SEO by Josh McCoy Google News spammer has new site, same trick - CNET News Here's a roundup of this week's columns and news stories for the week of Nov.to 12, as reported by Search Engine Watch, as well as search news and tips...
Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy Yahoo Website Temporarily Crashes - Tech News Daily Here's a roundup of this week's other columns and news stories for the week of Oct.to 15, as reported by Search Engine...
