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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. Prior to recent updates, if you were to perform a similar typed search, let's say [call...