Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Buy 10,000 links and point them in your site's...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit the site, the length of those...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based...
If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Use the press release and the news as a draw to bring...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
News YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. If a site linking to mine gets caught selling...
Smartbrief is a great example of adding value to news that other people are sharing. Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from...
Is the site mostly news related? Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news?
While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of the sites for which I have Google Analytics access. Last example: My agency runs a local news site and we've...
The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. They were left over from an older version of the site.
Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social...
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Local paper reporters are hungry for any kind of good news story and often have trouble finding them!
In the News Shelby appeared on SEW Weekly recently for our “Why Your SEO Shouldn’t Be the Last to Know” episode, where she offered fantastic advice on how and when SEOs should be involved in the site launch or redesign process.
Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said comScore chairman Gian Fulgoni.
In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...
You cannot easily reinvent the wheel so look for news stories that give your idea a "new nose. Include your site pages in your initial structural plan. Make it the number one priority for your business for the first 6 months to drill into everyone...
