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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Launching a new business is news-worthy, so make the most of the bursty...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Track the traffic from organic search all the way through to conversions and...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Not necessarily your blog, but put it on your own site.

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    If you use WordPress as your CMS, the good news is a variety of plug-ins allow you to easily add multiple metadata protocols to your content. Schema.org also plays a role in local search results. Put the tags in your HTML (more on that later), test...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. Prior to recent updates, if you were to perform a similar typed search, let's say [call...

  8. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...