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  1. SEO Is No One-Trick Pony

    For many of you, this is not news. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. Any difference in rank is likely due the local search results pushing other results down on the...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page...

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Google's contextual search results put a major emphasis on local listings. You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news.

  8. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Schema.org also plays a role in local search results. If you use WordPress as your CMS, the good news is a variety of plug-ins allow you to easily add multiple metadata protocols to your content. Put the tags in your HTML (more on that later), test...

  9. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. Prior to recent updates, if you were to perform a similar typed search, let's say [call...