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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  2. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    The outcome was rather positive, as aggregated "hyper-local" civic data was well used and accessed by citizens needing and wanting information on their immediate surroundings. The Boston globe is among the early adopters of OpenBlock, an open...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    Sometimes search engines can be hyper-reactive to DMCA takedown notices when they come from a 800-pound gorilla of a business. We report the top search marketing news daily at the Search Engine Watch Blog.