Ask to write a relevant article for their site, if they have a blog/host news Ask to interview them based upon a local topic they’re passionate about, then feature it on your site So you can work to build a link from their site to yours, which will...
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. And if you're looking for something free, specific to the U.S.check out www.brownielocks.com...
It talks about putting a team together and how to find resources like industry news and search conferences. It's a great reference while you're building a site," Jones said. If you're more technical and have optimized site architecture but are...
Use the press release and the news as a draw to bring readers further into your site. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. If a site linking to mine gets caught selling...
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand for news information to get well-earned backlinks and branded mentions.
Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having...
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city...
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. Guest posting by selecting high quality sites with well-curated content will be beneficial to your...
For instance, does the search engine present universal, local, news or other non-traditional results? Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news.
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
Is the site mostly news related? Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news?
Last example: My agency runs a local news site and we've relied heavily on Facebook to promote its articles. While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of...
This can also have the added benefit of giving your localized site a more “local” feel, which can help to engender trust. For the most part this advice still stands as the Google announcement pertained only to the news_keywords meta tag for Google...
We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. The fact is news releases are great not just from links point of view but overall findability of your content.
