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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Whenever you’re updating a site’s content structure, building new...

  2. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    The good news is you do have the power to improve the relationship — and it doesn’t involve praying for aliens to come abduct them. For example, if they are actively working on improving conversion rate, be sure to reinforce that the work you’re...

  3. SEO Is No One-Trick Pony

    For many of you, this is not news. These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users...

  6. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...