One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based...
Use the press release and the news as a draw to bring readers further into your site. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. What about the content that's already on your site?
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. If the site is still in development, then these elements are OK to have for...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen...
News YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Look at how they are behaving on the site and responding via form, email, etc, keep it simple.
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. If a site linking to mine gets caught selling...
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. Start with a list of potential product offerings to be offered on the site.
First, the image is onlytext, which, if that's your tactic, cool, but Facebook is cracking down ads in news feed with images that have 20 percent or more text. The great news is, many small to midsized business marketers can still eat big brands...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. This allows you to see which pages of your site come back in which priority by keyword. Boggs started off by saying there is no single needle in the haystack...
So any links you acquire are largely on-topic because the award vertical is aligned with your industry and often gets picked up by industry pubs and news outlets, and the winners and nominees promote and link to it.
