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  1. 5 Rules to Effectively Use Press Releases for Links

    Use the press release and the news as a draw to bring readers further into your site. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...

  4. SEO Diagnostics: Urgent & Preventive Care

    Also, notice what types of universal results are showing up (e.g.video, news, images, etc. This allows you to see which pages of your site come back in which priority by keyword. Boggs started off by saying there is no single needle in the haystack...