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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Another third of their backlinks have the anchor of "seo services. Or should we continue down the slow and steady path with the hopes that the search engines may actually reward those of us doing the right thing, one day?

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. The Minnerazzi project is a platform that allows you to build topic-specific search engines without programming...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    It wasn't until the mid-1990s that wire services began releasing news direct to consumers vis the Internet. And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire.