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  1. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...

  2. Government SEO is Broken

    The goal: to broaden access to government information and services, incorporate mobile access, and reduce waste and overlap in websites and domains. Direct access to government services and information via search is in many ways an optimal user...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    More searchers are using their mobile devices and tablets to search for your products and services. The good news is that you can get away with having fewer keywords in your mobile campaigns. Instead, write mobile specific ones by taking search...