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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. The good news is, everything in content marketing is digital, so it’s all measurable. As brands and marketers, we’re at a fork in the road when it comes to...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  5. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Good news: There is a way to extract user names, emails, etc...

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Another third of their backlinks have the anchor of "seo services. The good news is that it appears Google isn't giving them much "love" lately: I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google...