Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Service Providers (e.g. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with...
The European Commission (EC) has been investigating Google's alleged "anticompetitive" internet search service since 2010, after a number of companies lead by Microsoft complained that Google was abusing its dominant position in the internet...
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
Twitter's new Twttr service has arrived. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc.
Then the science work gets translated into a public search engine service through a large company - because that job TAKES big resources these days. I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the...
Although Search Engine Watch could provide traditional news coverage of his remarks, it seems more appropriate to use Tweets from the conference to illustrate Snoddy’s point that “Twitter is the shortest distance between you and what interests you...
If you walk up to the water cooler and everyone is talking about the great service they got at the local garage, you're more likely to try the garage. They will succeed because they give great service and sell an excellent product.
Client's Industry + Your Service You can diversify your the anchor text in your backlink profile by using anchor text using the formula "client's industry + your service". By diversifying your footer link's anchor text and hyperlinking to a...
And just in case you didn’t Knol, this service was closed down in April. Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. Summary brought search engine and social marketers...
Google has seen its share of the UK search market fall to its lowest level in five years as competition from rivals, notably Microsoft's Bing service, continue to erode its lead. By contrast, Microsoft's Bing service saw its year-on-year share...
Since Google first launched its search engine, customer service was something that always had to be begged for and almost never granted. That’s why Google offering support for a service that generates essentially no revenue for them is huge news...
Sales and customer service departments expose important prospect and customer challenges, frequently asked questions, and business needs (and use cases), which in turn might be leveraged for new content marketing assets.
Where you deliver your service (location). Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source?
So we're sending press releases directly to the editors and not through a service. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
Or dedicate each month to a different product focus or service of your company and design a collage of content ideas centered around that product or service in the form of videos, Tweets, blog posts and Facebook updates.
Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. Know which keywords people interested in your product or service search for and optimize your profile.
