Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Buy 10,000 links and point them in your site's...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based...
Here's a quick recap of search and social marketing news and tips from the past week. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments.
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. If a site linking to mine gets caught selling...
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Smartbrief is a great example of adding value to news that...
Is the site mostly news related? Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news?
While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of the sites for which I have Google Analytics access. Last example: My agency runs a local news site and we've...
The good news is that they could get started right away with building new content. The bad news is that it takes time to generate a substantial amount of great content. They did have a rudimentary tracking system set up through their hosting...
Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social...
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks...
Create content of relevance for your community and seed to hyper local bloggers and print news outlets. Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content.
In the News Shelby appeared on SEW Weekly recently for our “Why Your SEO Shouldn’t Be the Last to Know” episode, where she offered fantastic advice on how and when SEOs should be involved in the site launch or redesign process.
Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said comScore chairman Gian Fulgoni.
In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...
You cannot easily reinvent the wheel so look for news stories that give your idea a "new nose. Include your site pages in your initial structural plan. Make it the number one priority for your business for the first 6 months to drill into everyone...
This data seems like good news for site that don’t have the luxury of ranking in one of the top three spots. Organic Search Results the lower you rank, the less clicks and traffic your site gets. The highest CTRs on the top three results were on...
When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos, etc. We’re continuing to work out the best ways to show multiple...
Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...
