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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable seo".

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    The good news is, it is algorithmic, so if you modify your site, if you change your site, if you apply your best guess about what the other site is doing that you should be doing or that it is doing well, then it's always possible for the...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Step 3: Ensure Your Site is Technically Flawless Many elements are required to do well nowadays...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in hopes of scoring a link, without a thought to...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  7. Responsive Design vs. Task-Oriented UX Design

    For instance, they may sit in a coffee shop for 20 minutes, reading a news site, looking up hotels, etc. If your site requires more doing than reading, yours is an interaction task site, which can't be successfully served with a responsive design.

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a...

  9. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that...