Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. In fact, since the PRISM news broke, nearly every day has...
Find creative ways to use the news in SEO. And yes, Small Businesses should distribute press releases - but in moderation when there is real news to share. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done...
Ask to write a relevant article for their site, if they have a blog/host news Release positive news about yourself periodically, that is relevant to the community Providing news, information, or purpose to the community
I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the...
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google will display images when they feel the context of the search is one...
Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7.
Additionally, Bing has decided to include news stories that are older than two weeks in their news search results when there aren't any current news articles available. Bing News has introduced an interesting feature – a visual carousel when users...
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.
The law had been greatly revamped from the initial proposed law, which would have allowed publishers to charge licensing fees to search engines for the right to publish short snippets from their sites, such as the short snippets that appear in...
Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news results. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in...
It talks about putting a team together and how to find resources like industry news and search conferences. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. As the SEO rumor mill spun this week with murmurs of...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Twitter is where the news breaks. Google+, as a Google product, means it will undoubtedly...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. School news page: epidemiology.pitt.edu/News/news.asp And like the general news sections at universities, many...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. While you're reviewing some of the above page types in potential indexation situations, it...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or...
Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled "Google Image Search": Google News Results specifying a date web pages should no longer appear; and prevent the display of...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt...
