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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bing Ads provided Search Engine Watch with broad match conversion rate over time. Researchers: -about, -news, -guides And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords.

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace positive brand sentiment with bad results in search, social media, and in the media. Most C-level executives are unaware of the impact their activity, or lack...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...

  4. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    A considerable percentage of presidential campaigns consist of Internet search marketing strategies, as much of the country utilizes the Internet for news and searches. Search engine marketing (SEM) expenses are largely dependent upon what the site...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  7. World IPv6 Launch: What it Means for Content Owners & SEO

    These properties include the Yahoo Front Page, News, OMG, and Shine. Russian search engine leader Yandex will support IPv6 on Yandex.com, which is visited mostly by users outside of Russia and the rest of the Commonwealth of Independent States (CIS...