This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.
The law had been greatly revamped from the initial proposed law, which would have allowed publishers to charge licensing fees to search engines for the right to publish short snippets from their sites, such as the short snippets that appear in...
Target audience: Personas, keyword search volume, trends, news. Proving the Value of Your Search Campaign: Tangible SEO Metrics Search engines: Changes to algorithm, updates, SERP updates, market share.
Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news results. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in...
It talks about putting a team together and how to find resources like industry news and search conferences. Search results are customized based on a user's location and mobile continues to change the game.
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. But if you're doing it today, make sure it's original...
Twitter is where the news breaks. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Find out where they went to school, what year they graduated, what their major was and submit your news item.
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or...
Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled "Google Image Search": Google News Results specifying a date web pages should no longer appear; and prevent the display of...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. More important was channel conflict, as Google began to compete directly...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
According to "two people briefed on the agreement," the agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
