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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  2. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. While sources such as Reddit are not currently appearing in Google News, they are prominent on the "In the News" section of...

  3. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  4. SEO Is No One-Trick Pony

    For many of you, this is not news. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Finding the keywords/themes of this content is the art...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  6. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; And information about the specific search results in question. One of the most interesting questions is whether Google...