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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  2. Twitter Speak From @ to Z – Terms & Definitions

    SESCHI for the recent SES Chicago conference). This is oftentimes used when breaking news hits or a celebrity tweets something significant. The list of Twitter trends are topics that a large number of people are discussing on Twitter (usually...

  3. The Role of #Hashtags in Social Media and Search

    Promote an Event or Conference This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people connected after the event. I recently saw a thread in a LinkedIn Group...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...

  5. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    The company also said it achieved record earnings in fiscal 2012 of $50 billion, which Google CEO Larry Page said at a news conference was "not a bad achievement in just a decade and a half. We implemented policy changes this year that improved CPC...

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    And here are my personalized results (SEW's Google+ page moves to the right, and the SES Conference page moves into position seven): When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus...

  7. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per...

  8. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...