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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. Approximately 48 percent start shopping online in preparation for school three to four weeks...

  2. Your SEO Competition Isn't Who You Think It Is

    Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs. With more than 3 billion online searches occurring every day, there has never been greater opportunity for search...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Small businesses are still struggling to find their place in online marketing. Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between...