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  1. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers.

  2. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. Fact is, if you aren't thinking outside of the box...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. We were good writers, and we knew the news business.

  4. Responsive Design vs. Task-Oriented UX Design

    For the most part, users tend to use each of the three platforms differently. For instance, they may sit in a coffee shop for 20 minutes, reading a news site, looking up hotels, etc. Oftentimes, designers employ a Mobile-First design approach to...