Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. The problem for Google is these sites provided little value for Google's users, so Google decided...
But what is possible to make a scalable part of your process for determining what kinds of content to create is the real-time feedback from your target audience. A story that reaches a consumer who is looking at his or her Facebook news feed on an...
First launched as part of the Jelly Bean update, Google Now serves as the personal assistant for the Android platform, a role filled in iOS by the Siri application. Google Now also offers personalized news feeds, such as scores and updates on a...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Oh and there will be ads (er, "sponsored content") as part of a "small test. Windows 8 App Refresh – Bing Search BlogBing News app is now...
Referrals are an important part of discovery on mobile devices Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily...
This is part art and part science. The good news is you can choose which side of the sword to be on. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. But Google's exit is good news for competitive affiliate networks and affiliate program...
Like PPC, social media is an important part of a diversified marketing strategy. Syndicating content very quickly to be found when other news organizations search for sources. Newsjacking, a type of content marketing, places the emphasis on...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Gen C tunes in to YouTube throughout every part of their day. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends. The YouTube team shared the news in a post on the YouTube Blog.
As with content, brands have become part of the conversation. SEW: It seems that Twitter is where news breaks today. However the importance of trusted news sources quickly overtakes the witness Tweets.
Building identity around top content is now an integral part of a strong digital marketing strategy. With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies.
In other cases, distractions and the environment play a part. A Small Set of Google Alerts – focused on blog and news resources primarily, because of their time-sensitive nature. Types of content assets available on the competitive website...
But that kind of focus leaves out a big part of the picture. Sure, a rock band may have a lead singer, but it also has musicians, backup singers, a road crew, and a huge team behind the scenes that are just as much a part of the show as the leather...
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
As part of this process, research, auditing and listening are of key importance. Smartbrief is a great example of adding value to news that other people are sharing. Your site: Source content from your site such as onsite search (logged queries in...
Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. While most brands report having an online newsroom as part of the company website, only 14 percent of press...
Here are a few more search terms that I've landed on the first page of Google using this method: auto transport web design auto part website design metal building website design health club website design restoration web design recycling web...
From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our partnership with Facebook.
