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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. As with content, brands have become part of the conversation. Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It says, in part: We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    This could happen when something might have been copied pursuant to fair use, or by the actions of someone providing user generated content (for example, in a comment on a blog, a post on a forum, a video that includes part or all of a copyrighted...

  5. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    I write here at Search Engine Watch under my real name (a.k.a.wallet name") – the one my parents gave me at birth. Part of this has to do with the ethos behind Facebook and part of it has to do with how Facebook makes money – via the collection...

  6. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Before I go on, let me stop and say a couple of more important things: Aol, Aol Acquires Huffington Post, Aol Buys Huffington Post, Aol Buys Huffpo, Aol Huffington Post, Huffington Post, Huffington Post Aol, Huffington Post Aol Merger, Huffington...