All this and much more in our quick recap of search and social marketing news and tips from the past week. Oh and there will be ads (er, "sponsored content") as part of a "small test. Windows 8 App Refresh – Bing Search BlogBing News app is now...
Referrals are an important part of discovery on mobile devices Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily...
Like PPC, social media is an important part of a diversified marketing strategy. Syndicating content very quickly to be found when other news organizations search for sources. PPC should be in the marketing portfolio already, as it is an excellent...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
As with content, brands have become part of the conversation. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. SEW: It seems that Twitter is where news breaks today.
In other cases, distractions and the environment play a part. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. A Small Set of Google Alerts – focused on blog and news...
For instance, does the search engine present universal, local, news or other non-traditional results? Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
Here are a few more search terms that I've landed on the first page of Google using this method: auto transport web design auto part website design metal building website design health club website design restoration web design recycling web...
From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our partnership with Facebook.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy...
First and foremost, we can see that nra.org has been rather sporadic with their keywords for the most part, but had a significant jump after July 2012 (the Colorado shooting) and more recently made some very noteworthy keyword increases in...
Understanding that difference is by far the most important part about sculpting and creating content, as you are essentially learning who your audience is and why they are on your site. At a very base level, tons of people come to Search Engine...
Spell checking your queries has been a part of the search experience for a while. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users.
Authentic and relevant link building, aimed at driving engagement, informing publics and building mutually beneficial relationships should be a part of every public relations and SEO effort," Cherenson said.
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012 olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
Social media, influence and social media link building should all form part of your 2013 strategy. CRM, workflow and task management are a huge part on enterprise SEO campaigns – especially those for large brands that have multiple departments...
Well, yes, this could be part of Google's recent move to combine desktop and mobile ads. And that kind of thing points at an opportunity for search engine optimization. And before you ask why I was searching for toilet paper.what are your thoughts...
But for the most part, the deliverables for infographic vendors include: You will have this content as part of the research and production process in a Word doc from the vendor. The final factor to consider here about when to publish is if your...
If you haven’t touched a page or a part of the site in a little bit, it might just be a good time to go back and see what that page has been up to since you last visited. It’s the difference between understanding that SEO is not a phase, but a...
