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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. Many marketers are over the moon about the 'new' concept...

  2. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    I resist the urge to click on those headlines (thankfully that part is easy! The editors at BBC News achieve it every day, offering remarkable headline usability. Every time I see a post from these sites in my Facebook news feed (which is much more...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This will be fed by the launch of Facebook's new video ad platform, while Twitter will also play a big part in 2014. The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed...

  4. How to Dominate the Entire First Page of Google

    The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically. Editor's note: This column originally was published on June 3, 2013, and comes in at No.on...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    This may be in part due to historic way search is viewed – through a prism of keywords. With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street...