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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Researchers: -about, -news, -guides And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. Bing Ads provided Search Engine Watch with broad match conversion rate over time.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. I often tell clients that local is the "back door" into competitive search results pages.

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he said, are over...

  6. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...