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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? Twitter has been, and continues to be, the platform of choice for reporters covering breaking-news stories. The hierarchy within search really has to lend itself...

  5. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; And information about the specific search results in question. One of the most interesting questions is whether Google...