The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain.
The format of choice has been chronological feeds, such as Facebook's News feed and Foursquare's Explore. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just...
Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news results. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in...
One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported...
It talks about putting a team together and how to find resources like industry news and search conferences. Search Engine Watch recently caught up with Jones to ask him what makes the book so special.
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. But if you're doing it today, make sure it's original...
Twitter is where the news breaks. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
News WDYL search engine Search Image Search Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns.
Israeli foreign ministry spokesperson, Yigal Palmor, was quoted by Fox News as saying: Or is the search engine caught up in a sticky Web of political dissension? Google has placed itself smack dab in the middle of a geopolitical conflict in its...
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
Snickers Google from Doc News on Vimeo. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often...
Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. FBX, however, doesn't rely on social intent data, but rather on "transaction intent data" and "search intent data.
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Find out where they went to school, what year they graduated, what their major was and submit your news item.
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due...
Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled "Google Image Search": Google News Results specifying a date web pages should no longer appear; and prevent the display of...
