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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. News is a good way to [combat] negativity," Ryan said, as long as PR reps have "templates that...

  2. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. He took to his blog to share the news with his readers: Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in...

  3. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  4. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results.