A few initial results included a significant drop in time-on-site and pages-per-visitor. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. You can see as many pages (interactions) as you want.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Regularly syndicating press releases can increase your brand real estate if...
Target audience: Personas, keyword search volume, trends, news. Analyze the competitor pages that rank for that term to see why they rank higher and build a plan to overtake their rank. During your audit for the page, you find that new images on...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. All this and much more in our quick recap of search and social marketing news and tips from...
In 2013, many search results pages change rapidly, even if you keep your location and “personalization” consistent (obviously personalization brings a whole other layer into the discussion, but I’ll save that for SES).
For example, you might find important pages with “noindex, nofollow” on the page. For example, are you noindexing a bunch of important pages, is the tag malformed, etc? The great news is that this is typically a quick fix.
They also influence Google News search results if you’re logged in. We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. He quoted Eric Schmidt, Google’s Executive Chairman, who writes in...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. In-house teams need to work together so the news...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: Everything else being equal (links/social, etc.just talking about on-site…If website A has 1,000 pages of (unique) content indexed and website B has 500, will...
Since Knol pages included personal opinions of the author, criticism arose over whether Google owned / hosted products like this may get unfairly favored in the SERPs. Interestingly, much of the new news centered around Mayer’s pregnancy and birth...
The keyword gun control has a massive 639 million results in December 2012 and is searched for more than 33,000 times per month which makes sense in light of the news at hand. This just goes to show that when there is news to be released and it...
Basic SEO for Facebook Fan Pages Facebook Ranking Factors: How to Gain an Edge in the News Feed The Graph Search algorithm will serve results based on several “features” – things such as connections, Likes, check-ins, and every other piece of data...
Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them. Understand which keywords are trending on Twitter and promote mapping pages.
Updates: It’s generally much faster and easier to get updates done on specific landing pages versus having the same updates accomplished on internal site pages – and especially the homepage. Testing: Branded SEM lets you serve variations of...
That often means revisiting the pages you worked on 3 months ago, because the circumstances for that page may have changed as a result of your last round of improvements. Pages need to be reconsidered and URLs may need to be redirected.
Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search results pages, which display Promoted Tweets where available. The change will allow search results pages to show up in Google’s index, though user search is...
As noted in the document, no pages, whether it’s news, forum, shopping, encyclopedia, or other, is automatically high or low quality. Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a...
Today, it's much harder as there have are frequent algorithm updates that are designed to combat the latest overused technique, sometimes completely screwing up and accidentally pushing decent sites further down into the results pages.
