Target audience: Personas, keyword search volume, trends, news. Analyze the competitor pages that rank for that term to see why they rank higher and build a plan to overtake their rank. During your audit for the page, you find that new images on...
It talks about putting a team together and how to find resources like industry news and search conferences. The book progresses to creating sites and pages with an emphasis on SEO. Covering SEO and keyword basics to creating pages and structuring...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Once Google got a little hip to this, there were some issues of keyword density on...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. And because News integrations always appear on...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Find out where they went to school, what year they graduated, what their major was and submit your news item.
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets...
Here's a quick recap of search and social marketing news and tips from the past week. What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. All this and much more in our quick recap of search and social marketing news and tips from...
Here's a quick recap of search and social marketing news and tips from the past week. Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals...
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple...
Google search has technical issues listing iTunes app pages – CNET Here's a quick recap of search and social marketing news and tips from the past week. App rankings suffered as Google had some technical issues fetching iTunes pages.
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks...
So any links you acquire are largely on-topic because the award vertical is aligned with your industry and often gets picked up by industry pubs and news outlets, and the winners and nominees promote and link to it.
The Washington Post, Fox News and Time pages also have mixed results. These pages, while not authored by Obama, certainly are about him. In another search, different results appear. Rather, they seem to highlight the search term.
In 2013, many search results pages change rapidly, even if you keep your location and “personalization” consistent (obviously personalization brings a whole other layer into the discussion, but I’ll save that for SES).
Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and content outlets where our topics were likely to...
And that improper tagging could be inhibiting your pages from loading correctly, and obviously not tracking properly in your analytics packages. For example, you might find important pages with “noindex, nofollow” on the page.
Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences. The answer could be in the form of news, email sign-ups, unique visits...
