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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. After all, don’t we want to influence the quantity and quality of traffic to a website or blog...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. They wrote a blog post update on the Google penalty situation, in an "Open Letter to Google about Rap Genius...