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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have...

  2. The Evolution of SERPs and User Behaviors

    This is great news for real estate. Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want.

  3. SEO Is No One-Trick Pony

    For many of you, this is not news. The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Step 3: Measure the Results As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey...

  5. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; And information about the specific search results in question. One of the most interesting questions is whether Google...