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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. A recent Pew Study reveals that there is crossover...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Not necessarily your blog, but put it on your own site. He basically analyzes a bunch of big content pieces that he's done, compares them to all the blog posts he's ever written, and sort of the time and effort distributions and comes to the...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    In the near future, Adobe will be sharing a few new methods and solutions to solve for keyword-level insights on the Adobe Digital Marketing blog. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    The Dirty is a blog owned by Nik Richie (real name Hooman Abedi Karamian) that publishes gossip submitted by some of its 22 million monthly visitors. Juror Deborah Spencer told Fox News, "The hangup everybody couldn't get past was her criminal side...