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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  2. SEO Is No One-Trick Pony

    For many of you, this is not news. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. The workshop was four hours and the presentation totaled just...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Press Releases are critical for generating buzz and awareness for a small business. And while press releases as a link building strategy is hotly debated, there is no doubt they...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  6. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News An easy way to accomplish this is through press releases. In the long-term, monitoring social activity and proactively combating...