If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Use the press release and the news as a draw to bring...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
We weren’t capitalizing on news that needed to break, we were capitalizing on events we knew were coming; when major brands have products or service releases they promote them weeks or even months in advance.
The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. Content is best defined as what helps support and tell your brand’s story and news. The online newsroom provides a way to deliver news 24/7, not just for...
Journalists read news releases to find out what's being promoted and whether it's worth a story. There’s another school of thought that drafts the release as the final news story itself, saving the journalist the work of setting the scene.
Less than 30 percent use multimedia with a with a news release and only 14 percent of news releases are search optimized.percent of journalists and editors say images and video are important.percent are connecting their newsroom to their social...
Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. One of the most impactful releases, in terms of creating opportunities for advertisers, was the Analytics integration with...
The fact is news releases are great not just from links point of view but overall findability of your content. PR or corporate communications can be bit stiff when it comes to time sensitive news releases as they are working under tight deadlines.
Here is a news flash for many who may not grasp the notion of mobile, local search, citations, and why kids rule the world. Press Releases The previous two years have just been test flights. You haven't seen anything yet regarding local search and...
However, we also post the press releases to PRweb or PRnewswire to get the added Internet news site exposure (i.e. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
The good news for the analytics industry as a whole is that our concerns over the privacy debate seem to be fizzling out. Vendors have made incremental improvements to mobile analytics SDKs, allowing business to catch up and deploy releases that...
And your research record can give you authority when commenting on breaking news. News story. Piggyback on relevant existing events that might be short of news – this can be fantastic if it can be pulled off.
Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. The time is now to get more eyeballs on the both the...
Press releases that are written specifically for a keyword that is converting targeted traffic will be more impactful on lead generation efforts given that Google gives priority to fresh, relevant content and will likely list the press release in...
You can submit your site to Google News for one thing, and sites like PRWeb allow you to submit press releases. These are sites like your Chamber of Commerce, local education sites, local news sites, trade organizations, charities, radio and news...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
