Choose some individuals or local institutions to send your news to before you release it to the public at large. Use the press release and the news as a draw to bring readers further into your site. Keep Your Press Release About Real News
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. University news page: news.pitt.edu/in-the-headlines School news page: epidemiology.pitt.edu/News/news.asp
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
News This includes how to use YouTube to release an album or song. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
There’s another school of thought that drafts the release as the final news story itself, saving the journalist the work of setting the scene. Journalists read news releases to find out what's being promoted and whether it's worth a story.
Less than 30 percent use multimedia with a with a news release and only 14 percent of news releases are search optimized.percent of journalists and editors say images and video are important.percent are connecting their newsroom to their social...
Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. This is why SEO professionals greeted Google's Distinguished Enginner Matt Cutts with cheers as he announced the release of...
We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. The tough part for in-house SEOs is to ensure that SEO is integrated as part of process before any news release goes out.
The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. Let’s face it, there’s no release schedule for SMB websites.
But not just to learn about trends and news (although there is definitely that as well). As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers with the news...
And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. You look much more credible to a news source if you come up high for the term they are reporting on!
Facebook has always been in the news, but in going public created even more of a stir. It’s been a year of much news and many searches by the public, and of course 2013 will more than likely serve to be a year of similarly interesting and...
Major news outlets often report on such marketing campaigns and will even include screenshots and links to your creative assets in their stories. When you're writing your campaign press release, be sure to include detailed information about where...
The story was covered on a lot of media including CBS News, which included a nice editorial link. If you've got breaking news, invite reporters to link to the original source. Publications online and offline have limited space for stories and...
Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+. He said, "More than 10 million downloads in less than 48 hours after release! Congratulations to the Maps Team on the recognition for the passion and hard work they...
An extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales, according to Google. The key to a successful smartphone launch is getting ahead of the release and marketing early, according to Google.
And your research record can give you authority when commenting on breaking news. News story. Piggyback on relevant existing events that might be short of news – this can be fantastic if it can be pulled off.
The update also means that users will see tweets in Discover with links to news and photos rather than the former story previews, which were not interactive. For this new release, we've completely redone the backend and user interface to take...
