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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Predictable/matches reader expectations The job of the headline today is simply to get the reader to click open the article. Every time I see a post from these sites in my Facebook news feed (which is much more often than I'd like) I have a virtual...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said.

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's not the reader's job to entice users to view your content. Facebook Activity Feed Update the widget title accordingly so it's clear to users what the feed is displaying. Facebook, Twitter, and LinkedIn all feature top shared content as "Top...