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  1. Writing Your Way to the Top of Search and Social Results

    Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Content topics around your keywords and reader questions. A complete buyer profile of the reader you are targeting. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. The good news is that looking back, it's easy to see which direction the trends are heading...