What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era.
Branwen cites the shutdown of Google Reader as a sobering realization that people rely on products that “exist only at Google's sufferance. News Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site...
If something looks interesting in your feed reader but you're running to a meeting, star it. You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and...
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The bad news was that no RSS reader (to my...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. What you told us – DiggAs Digg works on a Google...
Serve the reader’s desire for news, facts and opinion – but use that opportunity for a branded mention and a link (yes, it is still OK to get a link when you work for it). After drinking the SEO Kool-Aid, marketers recognize that their link...
Google didn't de-index Digg for announcing a Google Reader replacement. The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results.
Digg hopes to identify and rebuild the best of Google Reader's features, including its API, but also advance them to fit "the Internet of 2013", such as integrate it into social networks and communities like Facebook, Twitter, Tumblr, Reddit and...
This article will cover two broad areas and rely on you, the educated reader, to understand how these areas apply to you or you can ask questions in the comments below. Businesses would blog their specials, new product updates, industry news...
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader (“Google Reader will not be...
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. An RSS Reader helps to support new topics by proof checking relevance in trusted publications.
Your average newspaper reader doesn’t know SEO from SOS or PageRank from page views. Don't reel off esoteric software programs that mean nothing to the average reader. Journalists read news releases to find out what's being promoted and whether it...
Giving the reader a timetable for reading and skimming. But not just to learn about trends and news (although there is definitely that as well). As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I...
Links need to provide value to the reader," he said. You look much more credible to a news source if you come up high for the term they are reporting on! And this is where real public relations – as opposed to crappy news release distribution – can...
Can you create a good story where the reader has to go to your site to see the full story? The story was covered on a lot of media including CBS News, which included a nice editorial link. If you've got breaking news, invite reporters to link to...
Consistency helps increase reader loyalty and interest. If you blog once a week, hit the breaking news in the current week, and then resume your regular calendar the next week. A good example of how editorial calendars can provide structure but...
Reviewing a blog with 10 hyperlinks included is unlikely to resonate with the reader and unlikely to produce much of a response. Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with...
From there everything you ask for has to have an increasing amount of value to the reader. Quotes and reviews from news sources are great tools for landing pages, home pages, and collateral. The truth is that we're emotional people regardless of...
If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Can a reader/viewer/listener take one crystal clear point away from this piece of content?
One CBS reader expressed their disappointment in Twitter’s decision: “For those of us that use Twitter only for professional purposes - as in my case to share article or tweets that are relevant to my area of expertise and professional passion...
