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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Content topics around your keywords and reader questions. A complete buyer profile of the reader you are targeting. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. The good news is that looking back, it's easy to see which direction the trends are heading...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double...