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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Host a podcast, video program, or interview show. What is the hot news or the biggest trend? In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So John Marbach, a blog owner and a Rap Genius fan decided to email them to find out more about their affiliate program. Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's...

  4. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Regularly syndicating press releases can increase your brand real estate if...

  5. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Not all search results will have in-depth articles, but the program is expanding with more topics, particularly things that are related to current events. Google promises that alongside reputable and established news sources like the Washington...

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news.

  8. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Put the tags in your HTML (more on that later), test them with the Validator Tool and then apply to Twitter for acceptance into the program via the Twitter Developers site. If you use WordPress as your CMS, the good news is a variety of plug-ins...

  9. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site was runs an affiliate program, which at the time hosted a section on the site linking out more generally to great deals on products from across the web, in addition to the core product. This meant that those small blocks of vaguely useful...