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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Over the past few years there has been significant progress in...

  2. Why You Need to Own Your Data & Digital Assets

    Most organizations are surprised to learn how little control they have over the very data that will determine how successful or competitive they will be in coming months and years. Good news: There is a way to extract user names, emails, etc.from...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    On the other hand, subscription modeled organizations will almost certainly have majority of content on their own properties. For example, lead gen organizations with very little existing visibility are likely to lean toward having content picked...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    National Center for Missing and Exploited Children, as well as funding internships for the organizations. In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of...

  5. 9 Ways to Prepare for a Future Without Cookie Tracking

    It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today, with very few sites adhering to interpretation and compliance of...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. A pay to play version of content marketing that's...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Every professional is responsible for their own brand, as well as that of the companies or organizations they represent. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace...