Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
The logo designation is part of the Organization markup within schema.org. The tag markup looks like this: code>
Nonprofit Marketing: A Quick Start Guide to Fundraising
As the parent of a type 1 diabetic, my organization of choice is the JDRF. Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story.
Which Social Network is Best for B2B Marketing?
The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. To do so, a B2B organization must first have a solid social media plan that defines the market position and a...
Facebook Promoted Page Likes: How to Get Started
These ads invite people to like an organization's official Page on Facebook. After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook.
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
Class notes: Has anyone in your organization done anything noteworthy recently? Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc.
10 Vital Steps to Building Social Influence
It is not a choice between old vs new, but rather who we are and who we want to become that can make an organization lively and productive – or tear it apart. Where and how you consume news, interact and engage with information, people and calls to...
5 Basic Tips to Improve WordPress for SEO and the User Experience
Some larger sites do have a need for this for better organization, but it’s an unessential setting the majority of the time. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your...
Social Tragic-ology: How Brands Learn to Be Part of Real News
Chances are if they don’t then neither does the organization: Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and...
How to Avoid PR Disaster With a Social Media Policy
As the popularity of social media grows, brands small and large must face the fact that the people with the closest connection to your organization – employees – are active on social channels. Hello front page news and public relations hangover!
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
That data in the wrong hands can put your organization at a serious disadvantage. The great news is that this is typically a quick fix. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits.
6 Social PR Secrets to a Better Website
By far, one of the most critical components of today’s marketing is an organization’s website; the digital entrance that represents a brand’s aesthetic, culture, personality, mission, vision and business proposition.
5 Critical Components of Successful B2B SEO Content Marketing Execution
In other words, if your organization is not invested in content marketing, you are well behind the curve in today’s B2B marketing environment. Types of content assets available on the competitive website (examples like blog, news, case studies...
New Details About Google’s News-Ranking Algorithm Revealed in Patent
Number of articles produced by a news organization during a given time period. Average length of articles from a news organization. Importance of coverage from the news organization. Size of the staff associated with the news organization.
To The SEO Community: Keep Sharing, Stay Humble
While Tabke may have agreed to speak to the organization to promote upcoming PubCon event, I don’t think that what his chief reason. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time...
3 Ways B2B SEOs Can Keep on Winning in 2013
One of the secrets to success is getting awareness and education on how long-term results are generated across the organization, so the B2B SEO isn't working alone. Short industry-related articles and news information.
Best Practices for Building Your 2013 Enterprise SEO Campaign
How you use this data, execute and align action throughout your organization will be critical to your success in 2013. Good enterprise SEO involve technology and systems that align goals and objectives across your/your clients organization...
Branded vs. Non-Branded SEM
Opportunity Cost: Can the organization utilize the marketing dollars from branded SEM in a more profitable initiative? No matter which scenario is best for your organization, let’s look at a couple dos and don’ts that can be applied across the board.
SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates
When asked how in-house SEOs stay current when they may be exposed to a lesser variety of scenarios than an agency SEO, Heseltine pointed to the benefit of working with a larger organization. SEW Weekly kicked off with analysis of the week's search...
The Client’s Guide to Publishing Infographics
Hosting the infographic in a dedicated resources section makes sense from a content organization and usability standpoint on your site. The final factor to consider here about when to publish is if your infographic concept is intentionally tied to...
Government SEO is Broken
Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...
