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  1. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones. The good news is, no matter what business you’re in, this story and the five Facebook tips still apply.

  2. In the Third Week of New Year's, My SearchDay Gave to Me:

    SEO Milestones: How search optimization theory evolved, SEO Theory On March 21, 2005, I wrote in SEO-PR’s news blog, “I know that half of what I learned at last year’s show is obsolete, and I had to go to this year’s show to find out which half.