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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. But then the bad news: your in-house SEO team or online marketing agency tells...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. Through the principle of six degrees of separation, you can find how you may actually have influential reporters...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What type of reporting for social media does [VENDOR NAME] offer? Social Media Post to news streams? Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...