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  1. Rumors of the Press Release's Death have been Greatly Exaggerated

    According to the 2010 PRWeek/PR Newswire Media Survey, journalists use a variety of tools when during the course of research for a story. Ninety-five percent use Google/search engines, 93 percent use the company web site, 47 percent use Wikipedia...

  2. Link Building 101, Part 2

    Try to find sites like PR Newswire that let you submit your article with links back to your site. Once your release goes out, it will be picked up by other feeds and land on other news sites -- netting you more links.

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  3. Print Journalists Optimistic...Or Not

    Some of the findings of the "2008 PRWeek/PR Newswire Media Survey" ratify what other media surveys have found. The net net: There's lots of good data to mine in the 2008 PRWeek/PR Newswire Media Survey.