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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. Launching a new business is news-worthy, so make the most of the bursty nature of the...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...