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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. As noted above, empower some or all of your employees and make them a PR/social media army to...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. Develop a micro plan:Develop a brand plan that includes a column on a high...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting...

  7. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    More than 50 percent say Twitter gives them the latest news, faster than other sources. Sometimes they can just after a news story breaks. From the Royal Baby to sporting events, pop culture and news dominated Twitter moments in 2013 and that trend...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  9. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that...

  10. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    However, there are obviously still plenty of benefits and marketers shouldn't cease those benefits simply because there doesn't seem to be direct relation between those two social media platforms and Google ranking.