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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  2. The Blogosphere Sounds Off on Hyper-Local

    In the wake of discouraging news from hyper-local destination Backfence.com (in some ways this served as a testimonial to the sustainability of online hyper-local destination sites as we pointed out a few weeks ago), Sebastien Provencher points to...