Create content of relevance for your community and seed to hyper local bloggers and print news outlets. Local paper reporters are hungry for any kind of good news story and often have trouble finding them!
Be famous locally: Target to a small, hyper-local radius using Facebook and LinkedIn ads. Find industry blogs, message boards and forums. Get serious about Twitter: Use a resource like Listorious to identify categories that relate to your industry...
Yahoo is testing a new version of Yahoo Local featuring "rich hyper-local content" in limited beta. Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and...
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as...
The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. Skrenta Steps Down at TopixRich Skrenta, CEO of news aggregator and local search site Topix...
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. We've collected all the search marketing news from selected posts to the Search Engine Watch...
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. Want a snapshot of the day's search marketing news?
Getting Hyper-Active in Local Search AOL's New Video Search Tools for DevelopersAOL has recently followed a successful industry trend by "giving away the good stuff" to build a following. Google Can Now Find FacesGoogle Image Search is adding face...
SEW Experts: Getting Hyper-Active in Local SearchMichael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo.
The term hyper-local continues to gain significance in the world of search. I've explored some of the dynamics of the hyper-local world in the past on the Search Engine Watch Blog, and Peter Krasilovsky recently looked at some of the more recent...
Newspapers need to go hyper-local to survive, Don Dodge Internet Search Engine Database launches ISEdb SCOOPIt presents search engine industry news in such a way that user-appreciated information is pushed to the top of the overflowing pile.
Newspapers need to go hyper-local to survive, Don Dodge Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
The Blogosphere Sounds Off on Hyper-LocalThe Web has commoditized national news. Panama Migration: Industry Feedback, Traffick Citysearch Bolstering Local Ad Sales Teams Citysearch is pulling out the big guns to compete in the local search ad arena.
The Blogosphere Sounds Off on Hyper-LocalThe Web has commoditized national news. Headlines & News from Elsewhere: Industry Moves: AOL Appoints Ted Cahall As Platforms Head, paidContent A selection of stories posted to the Search Engine Watch Blog...
In the wake of discouraging news from hyper-local destination Backfence.com (in some ways this served as a testimonial to the sustainability of online hyper-local destination sites as we pointed out a few weeks ago), Sebastien Provencher points to...
