Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. There's been a lot of talk about quality content in the SEO world for the past couple of...
This doesn’t mean you need new content site-wide every month, but it does mean refreshing existing content on a quarterly basis and maintaining site sections – news, blog, etc.that have continuously added content onto the domain.
It starts with text content, but that text content can be supported with image, video, news, and social content. We operate in an environment where universal search lends visibility to images, videos, and news – as well as for those who use these...
Perform site:www.competitorname.com queries in Google Images, Video, News, Places. Is there an overabundance of a certain anchor text phrase or a dominance in any one type of linking site, directories, forums, news, etc.
Josh McCoy wrote a great article earlier this month about internal linking. Based on the best practices laid out by McCoy and others we gathered from industry sources, we evaluated the websites’ internal links for how well they comply with several...
A brand that delivers content through news outlets, a brand that is engaged in social media, a brand that pushes content through email and through other avenues just to name a few. Do you feed news to Google?
This consisted of shopping, images, video, news, and book listings. News Ensure that your title elements and news headings reflect your targeted term and brand. News XML sitemap. It never hurts to add social sharing options on news pages and also...
The news XML sitemap is created in the same fashion as the image and video sitemap. Give these sitemap files you generate easily discernable filenames (e.g.image-sitemap, video-sitemap.xml, news-sitemap.xml).
This is something SEW contributor Josh McCoy also found in the early days of Panda and wrote about in "The Slippery Slope of SEO. There have been few reports of websites that were hammered by Google finally reporting positive news until this week.
And based on Josh McCoy's findings about sites that got bit by Panda, which he wrote about in "The Slippery Slope of SEO," a small number of higher quality inbound links can prove more valuable than several low value links.
The Slippery Slope of SEO by Josh McCoy Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Hyphenated domains would be hit primarily and then keyword+superlative adjective (i.e.best, top, etc.would follow, predicts Josh McCoy, SEO specialist, Vizion Interactive. It would be a very unfair move for Google to look outside of this as many...
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Designing an SEO Friendly URL Structure by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.
SEO Factors for 2011 by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.
Funneling your Traffic into Conversions by Josh McCoy Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
Diversifying Your SEO by Josh McCoy Here's a roundup of this week's columns and news stories for the week of Nov.to 12, as reported by Search Engine Watch, as well as search news and tips from around the web.
Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy Here's a roundup of this week's other columns and news stories for the week of Oct.to 15, as reported by Search Engine Watch, as well as search news and tips from around the web.
Don't Let Small Disconnects Lead to SEO Disaster by Josh McCoy Here are the columns and news stories for the week of Sept.to 17, as reported by the Search Engine Watch team of experts. More News New Microsoft Paid Search Features Skyhook Sues...
Breaking the Single Keyword Obsession in SEO Campaigns by Josh McCoy Liva Judic (our news correspondent! May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, many debuts from talented search marketers in the...
