It talks about putting a team together and how to find resources like industry news and search conferences. This chapter gives you the basics on how to create your search engine optimization plans. The third edition of his "Search Engine...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.
The good news was Google allowed me to get a backup of them as a .json file. I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Notifying Searchers In EU That They Use Cookies – Search Engine...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the...
A lot has changed in the search engine optimization (SEO) industry during the past year. You want your content to be the editorial content that makes the news. Panda and Penguin, Google's major algorithmic updates targeting thin content and...
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. A Small Set of Google Alerts – focused on blog and news resources primarily, because of...
We really do have a lot of very nice people in our industry. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads.
They also influence Google News search results if you’re logged in. However, he said that the cumulative number of all relevant keyword rankings for your market or industry will show you important trends – especially after updates, re-launches, and...
The age old link in the footer of a website appears to Google as if webmasters are trying to manipulate the search engine rankings for a specific key phrase – and having too many links that point to their site from non-relevant websites may...
From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our partnership with Facebook.
It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...
In June, a Google security report revealed that the search engine warns users about “compromised” sites upwards of 14 million times per day. And John Ramey, isocket Founder So far we have zero indications of malware actually being distributed by...
Short industry-related articles and news information. There is no question that new content fuels organic search engine traffic growth. Check out the steady increase in the average percentage of “not provided” search engine referrals across sites...
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Although our search marketing expert wishes not to be named, this person has over seven years of SEM experience, accreditation on Google and...
