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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. They don’t need to be experts, but basic principles will help them do...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly...

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Post to news streams? Choosing a local search automation vendor can be a...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. The good news is that it appears Google isn't giving them much "love" lately: Apparently, in order to rank for [search engine optimization...