This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
It talks about putting a team together and how to find resources like industry news and search conferences. Search Engine Watch recently caught up with Jones to ask him what makes the book so special.
WDYL search engine News Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who...
Israeli foreign ministry spokesperson, Yigal Palmor, was quoted by Fox News as saying: Or is the search engine caught up in a sticky Web of political dissension? Google has placed itself smack dab in the middle of a geopolitical conflict in its...
Snickers Google from Doc News on Vimeo. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Site managers and marketers can become complacent with their sites, viewing the same top level...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries. That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The good news was Google allowed me to get a...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
According to "two people briefed on the agreement," the agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Notifying Searchers In EU That They Use Cookies – Search Engine...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Hackers Are Smarter: SEOs, Be Prepared – Search...
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. Google isn't the only search engine checking in with April Fools' antics.
Syndicating content very quickly to be found when other news organizations search for sources. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization.
The Washington Post, Fox News and Time pages also have mixed results. We’re constantly updating and refining the Bing search experience," a Microsoft spokesperson told Search Engine Watch. The underlyings of authorship markup on Google link...
