Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. As the SEO rumor mill spun this week with murmurs of...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni associations are generally news-starved and will publish most items on former students, provided the info...
The good news was Google allowed me to get a backup of them as a .json file. I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is...
The good news is you can choose which side of the sword to be on. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search.
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. Google Analytics). For example, if you notice you have a slow page load time in WMT, then that might explain why you have a high bounce rate for the same...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Quick Login for Google Accounts Do you have multiple logins for personal and professional...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news? Is the site mostly news related?
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and...
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
When the news broke about Google's new disavow functionality, Simon Penson wrote a great piece on this site about it and it in October. Facebook News Feed: if you're addicted to Facebook, you can usually see news-related items quickly when people...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Create content of relevance for your community and seed to hyper local bloggers and print news outlets.
Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said comScore chairman Gian Fulgoni.
Maps, news items, or a competitor’s paid listing could all appear before your own organic listing. The screenshot above shows an example of how news sources can be the top organic position. SERP Visibility: Simply taking up additional space on...
Also, for the top 10 followers on Twitter, multiple news sites have reported the number of fake followers to be around 27 percent. A couple months ago, RJmetrics.com reported that Google+ user activity typically boils down to one post and then...
Offer advanced notice of news items (from larger corporate clients). What does Google think about these kind of links? In the modern world of SEO, Google has seemingly taken the stance that pretty much any form of manufactured link isn't ideal.
The news may not be quite as bad as some investors initially feared. Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The market reaction was swift, with stocks...
The news, retail apparel and retail department store verticals saw moderate Google Organic Click Turbulence with the most impactful Google updates appearing to be Panda 3.4-3.6 and Penguin 1.0 In the example above, only the items in bold red, large...
If you blog once a week, hit the breaking news in the current week, and then resume your regular calendar the next week. A good example of how editorial calendars can provide structure but still be flexible is how they can integrate breaking news.
Google News Badges will vanish beginning Oct. Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, which let users add a...
