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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. A pay to play version of content marketing that's paved the way to 100 percent...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    The move made headlines because the offer disallowed employees from using the BlackBerry as their preferred work smartphone. The core components of Yahoo's business, search, mail, ads, news and homepage, are also the core products that I've built...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    The revelation of these numbers only adds to the perceived crisis as headlines highlighted 83 million, not the real issue of the 1.5 percent “undesirable accounts,” a relatively small amount. Limited Run’s allegations of Facebook ad traffic being...