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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. A pay to play version of content marketing that's paved the way to 100 percent...