Press releases that are written specifically for a keyword that is converting targeted traffic will be more impactful on lead generation efforts given that Google gives priority to fresh, relevant content and will likely list the press release in...
From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely) into a blog. My company’s website has earned most of its links through our blog. If you had “completed” an SEO effort several years ago, you...
Like any problem finding out where the issue may lie requires a segmented approach and we analyze 12 different metrics of the profile including such data as what type of sites do the links come from (blogs, generic, parked domains, web directory...
For social feeds like Facebook, Google+, or StumbleUpon, aggregators like Paper.li, and even your blog dashboard, thumbnail images play a crucial role in attracting attention, click-throughs, comments and shares.
News Google's Keyword Suggestion Tool: A great resource for exploring keyword possibilities. Google's Blog: The official blog of Google. Matt Cutts: The personal blog of Google's Matt Cutts. Search Engine Land: Another good daily news source.
To get a better sense of how Google treats all social networks in the SERPs for personal brand queries, we analyzed the search rankings for Robert Scoble’s 500 most influential technology blog writers.
Blogs: In addition to the two major search news sites, blogs are the best source of current, practical information in the field. The good news is that there is a tremendous amount of training on search marketing and articles are constantly being...
Yesterday's post on Google's Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords - the short video seems more like a 'get rich quick' infomercial than an informed case study.
For example, Google News allows you to search for a key phrase and then subscribe to the RSS. The advantage of this approach is that you can, in Google Reader, mark all the items in "SEO - secondary" as read, wiping the slate clean on a busy day so...
More than 77 percent of journalists think it's important to be able to access a company's social media networks from its online newsroom.percent of reporters say they use a corporate blog when researching a story.percent of journalists visit a...
Deck the halls with smarter shopping - Official Google Blog On demand is in demand: we've agreed to acquire Widevine - Official Google Blog And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served...
With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson's blog that had been on page 2 of the search...
But if click data works in the Google News environment, it isn't a stretch to imagine that it would be helpful in Web search as well. In an interview with Josh Cohen of Google News, he indicated that click data is used as a ranking signal in Google...
News from the Search Engine Watch Blog SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Google Search Partners?
News from the Search Engine Watch Blog SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Google Grows a Larger Search Box on Home Page Posted by...
News from the Search Engine Watch Blog The probe into Google's Italian news site is now expanding to Google's main search engine. Italian newspaper publishers are saying that Google is using their material to generate online advertising revenue on...
News from the Search Engine Watch Blog Google Releases Toolbar 6 for Internet Explorer Posted by Feb 25, 2009 It's hard to read and write the news about Google's Toolbar 6 for Internet Explorer without thinking of how it must result from their...
News from the Search Engine Watch Blog Yet, some marketers choose to base their search marketing strategies on blog posts. Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick...
News from the Search Engine Watch Blog Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta) Posted by Nathania Johnson Jan 8, 2009 The news coming out of this year's CES is turning out to be a showcase for the way things are...
News from the Search Engine Watch Blog Google Maps for Mobile Updates Servers for Easier Local Business Search Posted by Nathania Johnson Jan 7, 2009 If you've ever typed in the name of a business into Google Maps for Mobile, you may have been a...
